Also referred to as third party rights or underlying rights. The most common releases are model and property releases. They are designed to ensure that the people and owners of the property in the footage gave permission for themselves or their property to be used in a commercial context.
Do I need a release?
You are reporting for a newsworthy event or illustrating a subject of general interest.
This is editorial use
Releases are not necessary. Edit away to your hearts content.
You are helping sell or promote a product, a company, goods, services or raise money.
This is commercial use
Does the footage contain identifiable people, buildings, products, logos or works of art?
You will need to consider releases.
Please contact us for further advice and assistance.